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Ferragamo works to stall Chinese counterfeiting with RFID microchip technology

In 2015 Italian fashion house Salvatore Ferragamo curbed the distribution of nearly 25,000 knock-off goods from China due to successful anti-counterfeiting measures. Ferragamo continues to fight against counterfeiting in China and during the last year has blocked 91,000 online advertisements for fake goods with its labels, destroyed 12,500 fakes and confiscated another 12,400 as they were sent out of China. Part of its successful approach to deal with counterfeiting includes recognition in China as a “well-known brand,” allowing Ferragamo to better combat the sale of fakes.

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