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Childhood favorite Cracker Jack swaps toys for QR codes

The iconic baseball game snack Cracker Jack hopes to appeal to a younger audience by replacing its physical prizes with QR codes for augmented reality rewards. The QR codes require downloading the Blippar app, available for Android and iOS, in order to scan a prize sticker. Right now, scanning the Cracker Jack code will net you a virtual baseball field for your phone.

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