Businesses Make Clever Use of RFID Tags to Engage with Customers
track their location and accurately measure their start and finish times. For the most recent series of runs, sports marketing agency rEvolution came up with a twist on that RFID use. Evolution let family and friends write words of encouragement and then displayed those messages electronically on a large LED display along the race course. The notes were beamed to the display when each runner’s tag signaled the the runner was passing.