Cardiff Blues Rugby Team Welcomes Beacon Technology
engagement with its own fans at BT Sport Cardiff Arms Park, in Wales. This season, the team will send a greeting to users of the Cardiff Blues Match Day smartphone app as they enter the park, courtesy of solar-powered beacons provided by GCell. The beacons transmit their ID numbers to participants' phones, prompting the app to display content specific to a user's particular location. The system is expected to expand from a simple greeting at the gate to a variety of other use cases, either later this season or in the coming years.