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Study shows growing European appetite for mobile payments

Some 54% of European consumers are using a mobile device to make payments for a range of activities in-store, in-app and online, compared to 18% at this time last year, Visa’s 2016 Digital Payments Study has revealed. Only 12% of respondents have never used these methods of purchasing and have no plans to do so, a drop from 38% in 2015. The study, based on the responses of more than 36,000 people in 19 European countries, also reveals that more than half of those surveyed (58%) have used contactless cards this year, up from 20% in 2015.

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