2D Bar Code Marketing Market Expecting Worldwide Growth by 2026
The increasing population of tech-savvy people primarily drives the global 2D bar code marketing market across the globe along with the compatibility of smartphones for scanning the 2D barcodes and the awareness among the people about the product legitimacy. Thus, the adoption of smartphones also attributes to the growth of 2D barcode marketing market. The data storage perquisites of 2D bar codes and the ability of scanning vertically and horizontally as compared to that of 1D barcodes can be considered as one of the factor driving the market for 2D bar code marketing. However, the investments associated with the 2D bar codes and the low awareness about the QR codes among certain age group might pose as a restrain to the 2D bar code marketing market. The integration of 2D bar code marketing in the digital marketing is the most recent trend in the global 2D bar code marketing market.