Avery Dennison Enables Omnichannel Success With RFID Technology at NRF 2017
Through its RFID innovations, Avery Dennison is enabling the connection between the physical and digital worlds, connecting products with the internet of things to improve consumer omnichannel experience.
“The entire shopping experience is strongly impacted by product availability,” said Francisco Melo, vice president and general manager, Global RFID, Avery Dennison. “As the physical and digital worlds continue to merge, consumers expect a seamless experience across all channels. RFID not only improves inventory accuracy and visibility, it also enables item-level consumer engagement to transform the retail experience and build a consistent engagement platform both online and offline.”