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Bizerba Adds Digimarc Barcode to Boost Business Efficiencies

Digimarc Corporation (DMRC) announced that Bizerba, a provider of weighing, slicing and labeling technology, has integrated Digimarc Barcode into its retail scale labels. The benefits of this innovative technology will include increased productivity at checkout, the reduction of barcode swapping, and improved customer engagement.

Digimarc Barcode is a unique data carrier that can be applied across the entire surface, including in the background of text areas. Thus, it can be incorporated into deli or bakery labels without taking up space like traditional barcodes. These Digimarc Barcodes support GS1 application identifiers such as price, weight and sell-by date commonly used with variable measure fresh food items like meat, cheese, seafood and prepared foods.

Digimarc Barcodes replace space-consuming DataBar codes, allowing retailers to easily transition to GS1 Application Identifiers without disrupting label designs or using additional label media. The space efficiency of Digimarc Barcodes can help retailers save money on label media costs, because they need to use less label printer paper each year. Use of Digimarc technology reduces read failures at checkout because Digimarc Barcodes can be scanned at any angle, and are not susceptible to tears, wrinkles, stains or smudges. And because Digimarc Barcodes can cover the entirety of printed labels, instances of fraud from label swapping are lessened considerably. Customers can also scan the labels with smartphones to access a wide range of potential content, such as cooking instructions, nutritional information and in-store coupons.

Digimarc Barcodes will be available as an optional feature for Bizerba KH, KH II, XC and MC class system scales sold in North America. Learn more about Digimarc Barcode at 

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