iBeacon vs Eddystone – which is the better one for your business?
Beacon Technology. In simple words, Beacons are low-power transmitters that are equipped with Bluetooth Low Energy. These devices are strategically placed in such a way that when a customer approaches them, they will receive appropriate notifications and messages. With this, the businesses can take benefit of the approaching shoppers, offer attractive notifications that may contain discounts or coupons. to convert them into customers.