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New solutions advance retail services and the health supply chain to give consumers trust in goods delivered

NXP Semiconductors recently unveiled new solutions to capitalize on the inherent security and interactive capabilities of NFC for advanced product authentication, integrity assurance and enhanced user engagement across consumer manufactured goods, healthcare, retail and other industries.

Fake products, improper product handling and counterfeit transactions are part of the daily challenges faced by major businesses and can destroy consumer confidence and trust in brands and services. NXP’s new devices that combat counterfeiting and tampering and work without a dedicated application, include:

•NTAG 413 DNA: The device enables cryptographic authentication with Secure Unique NFC (SUN), which generates a secure one-time authentication code each time the tag is tapped by an NFC-enabled mobile device. Brand manufacturers and other organizations can now use multi-layered security to enable a broad range of trusted services, such as advanced anti-counterfeiting, unique user experiences, protected monetary offers, verified physical tag presence and authenticated documents. 

•NTAG 213 Tag Tamper: The device features a digital signature and tamper-evident feature. Tamper-evident NFC tags can be placed on a product’s label, seal, closure or container, and information can be accessed with a simple tap of any mobile NFC device. In addition, brands can engage consumers with relevant messages prompted by real-time product status.

Additionally, NXP NTAG SmartSensor devices can be applied in solutions used to enhance patient and medicine adherence. Integrated in smart drug delivery devices — such as pill blisters, bottles, injection pens, inhalers or syringes — and combined with a smartphone application, SmartSensor devices provide patients and their caregivers with reminders and stimuli to alert them to follow their drug intake prescriptions.

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