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RFID technology is boosting sales and customer engagement

Fashion retailer River Island is attaching radio-frequency identification (RFID) tags to every item of clothing it stocks. The tags enable a store’s staff to identify all items of clothing on the shop’s shelves and racks, and in stockrooms and fitting rooms, using a remote RFID reader. Just switch on the reader and it sends out radio waves which identify a unique code embedded in every tag. In just a few minutes, store managers can conduct a stock check and identify every item of stock in-store, a process that done manually takes many hours. The stores used to carry out a stock take just once or twice a year. Now they do it every week.

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