Beyond sensors: RFID and wearables

Retailers are finding a growing and diverse number of ways to apply passive RFID tags not only to inventory and related operations, but also to sales, marketing, and the enhancement of the customer experience. Many of these customer-facing applications combine RFID technology with wearable technologies, such as smartwatches and fitness trackers, to interact with customers in-store.

 Imagine a customer walking into a retail store wearing their smartwatch, which is read instantly upon their arrival. All manner of interactions become possible. The watch may tell the wearer when they are approaching an item they have expressed interest in, or that's recommended based on their purchasing history and profile.