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US pop band adds NFC tags to merchandise range

Fans of US pop group Airspoken can now access music, videos and other digital content by tapping their NFC mobile devices against NFC tags embedded in the band’s merchandise, from t-shirts, stickers and hats to bracelets and more. “Labeling on the shirts instruct the wearer to tap the left sleeve with an NFC-enabled smartphone to activate videos, music and other smart content embedded within the garment,” technology provider Innercell says.

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