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Bon-Ton expands tech push with Zebra RFID system

Bon-Ton seems to be on a mission to bring its operations into the 21st Century. Earlier this month, the company embraced the curated outfit concept, and now it’s embracing RFID. In neither case is it breaking new ground that other retailers haven’t. Plenty have been offering curated collections of products as a way of personalizing customer experience and giving customers a speedier path to purchase. There are also plenty who are pushing RFID into stores, and some, like Macy's and Target, that are doing it on a much larger scale (1,600 stores in Target’s case.)

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