Thinfilm & Charming Trim partner for smart NFC hang tags

Thin Film Electronics ASA has partnered with Charming Trim & Packaging, Inc, a leading provider of trim and packaging solutions to the garment industry to incorporate Thinfilm's NFC SpeedTap and OpenSense technologies in Charming's apparel hang tags. The NFC technology empowers brands to engage directly with shoppers and customers through the simple tap of a smartphone. Full integration with Thinfilm's CNECT Brand Analytics SaaS platform enables streamlined tag configuration, campaign creation and management and analytics reporting.