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Samsung Pay And PayPal Power In-Store Payments

Brick-and-mortar retail has spent the last decade building bridges to the digital world so a new generation of digital consumers can move fluidly between them. What’s been largely left behind, however, is a payments experience that moves just as seamlessly between those worlds. There have been many attempts to bridge the gap, but consumers haven’t really taken the bait. Using NFC mobile wallets in stores has seen lackluster adoption despite their slick and convenient user experience. Digital wallets are only as convenient as they are useful, and as a form factor substitute for plastic cards, consumers don’t feel they’re much of either. The lack of ubiquitous acceptance, coupled with the lack of utility, has kept consumers from making the NFC mobile wallet a major part of their in-store payments experience.

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