How IoT Can Transform Brick-and-Mortar Shopping

Internet of things (IoT) enthusiasts often discuss connected technologies as ends in themselves rather than means to ends. Thankfully, that’s not the case in the retail arena. The potential benefits are concrete, far-reaching and enticing. And whereas many IoT solutions are all about amassing data for analysis, retail IoT is about changing the store experience and operations. While I don’t think IoT will necessarily disrupt the balance between e-commerce and brick-and-mortar retail, it will give multichannel retailers new ways to succeed in physical stores. Let’s examine three interconnected ways IoT could make a significant difference for stores and shoppers.