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Superdry to roll out RFID

Superdry will be rolling out RFID technology during its current financial year, after a successful pilot in five UK stores. The retailer said the technology which helps to manage its in-store inventory had provided “significant operational benefits” as well as digital marketing opportunities and brand protection. It also helped store staff by reducing in-store labour. Superdry also said it would be introducing more technology into its store estate going forward to “free up colleague time to serve customers”. This includes a mobile point of sale (POS) system, which will allow staff to drive sales and access live inventory.

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