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How to Supercharge the Retail Customer Experience with RFID

How can retailers maintain or even thrive in an environment in which brick and mortar sales and profits have been severely challenged? According to a PwC study, 78% of consumers say sales associates with deep knowledge of a product are important to the shopping experience. And a study by McKinsey and Company notes that retailers that can improve the customer experience by 10% can grow revenue up to 10%. That may sound straightforward, but the problem has been that consumers expect the same shopping experience they get online inside a store – but retailers aren’t yet delivering it. In fact, it remains difficult for them to get product information and recommendations, find items, get assistance in dressing rooms and remember merchandise for later purchases.

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