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New Survey Suggests Retailers Really Need RFID

A colleague recently sent me a 2013 survey conducted by GT Nexus, a provider of cloud-based services, that seems like a real wakeup call for retailers—particularly those based in the United States. GT Nexus surveyed 5,000 consumers in France, Germany, the United Kingdom and the United States to understand the evolution of the retail landscape, and whether retailers could measure up to consumer expectations. It turns out, according to the survey, that they do not. The thing that jumped out at me the most was the percentage of respondents who were informed online that they could purchase a product in-store only, only to find it was out of stock. Almost 10 percent of respondents from Germany had this experience. That's bad, right? Well, German consumers had it best—11 percent of French shoppers and 16 percent of U.K. shoppers also had that experience, while a whopping 31 percent of U.S. respondents showed up at stores and were told an item wasn't available. - See more at:

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