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Startup Offers Low-Cost RFID System That Can Be Self-Installed

RFID solutions startup RFRain has a goal of making UHF RFID technology ubiquitous, with tags applied to most products bought and sold around the world, and with reading and data-management systems easy enough to deploy that most retailers and suppliers can do it themselves, no matter their size. To accomplish this goal, says Danny Akaoui, the company's founder and CEO, RFRain is offering a turnkey, cloud-based solution that will be uniquely easy to install. Akaoui's pursuit of a low-cost, accessible solution started when he visited Lebanon and began looking into RFID technology. He had previously worked at Harris Corp., where he invented—and won an Emmy Award for—broadcast router technology. "The experience allowed me to become a very well-rounded engineer," he says, "who is proficient in both hardware and software designs."

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