Arduino Catches IoT Wave

Fifteen years after it was first conceived, Arduino is still thought of by many engineers as a hobbyist’s toy even as it is incorporated into more large-scale commercial projects, thanks largely to the rise of the Internet of Things. “I think there is a big misconception still in the market around what Arduino is,” said Sander Arts, chief marketing officer at Arduino. “There are a lot of people that think that this thing blinks an LED and you can build an Arduino-powered fish feeder. In the meantime, there are a lot of people that are changing the world by building anything and everything, especially in the area of IoT.”