Digimarc enhances mobile platform to include barcode reading

Content technology provider Digimarc has further enhanced its Digimarc Discover mobile 'seeing/hearing' application to include support for reading of barcodes used in consumer packaging (UPC and EAN) and books (ISBN). The Digimarc Discover mobile application allows consumers to automatically access online content and services from printed materials and music through simple selection of 'look' or 'listen' options within the application. The 'look' mode utilises the smartphone's camera to automatically detect the presence of digital watermarks, QR codes, and barcodes in printed content and deliver related print-to-mobile experiences, such as directing users to a product search page for product info, comparison shopping, finding related products, and user reviews.