QR Codes To Support Integrated Marketing Programs

Intelisent has seamlessly integrated QR codes into their WebTrack IMb Tracing product to provide marketers with a cutting-edge tool that sends information across multiple channels — offline, online, and mobile. These QR codes meet all USPS requirements, and the USPS is providing a 2% price reduction in postage when QR codes are used in marketing materials this summer.
QR codes are two-dimensional barcodes that can contain alphanumeric text and feature URLs that direct users to websites. An advantage of the QR code is the ability to hold a large quantity of alphanumeric characters to link to even the longest website URL. The QR code is scanned on a mobile device, and leads the consumer to a mobile-optimized website that is unique to the individual recipient.
Intelisent creates QR codes that are always relevant to the mail piece. The company’s robust infrastructure allows them to handle large volumes, and the QR codes are always unique and individual for each mail piece. The importance of this capability is that it leads qualified prospects to the advertiser’s website immediately, increasing the conversion rate in sales, (examples: mobile couponing, product/loyalty marketing, directions to the business, free mp3 downloads, customer feedback forms).
A study entitled “Personalized Marketing and Real Time Data,” written by noted marketing industry analyst David Daniels of The Relevancy Group, shows that marketers who leverage live data to enhance the timeliness and relevance of their outbound marketing messages can achieve nearly six (6) times the return on investment of marketers who are less strategic in their approach. QR Codes are a part of the next generation of marketing strategies to help companies promote, message, and integrate their total marketing efforts.