QR code use varies throughout Europe

A new study from SKOPOS, a market consultancy firm, shows that more German consumers have scanned QR codes than those in the UK. The study found that 24% of German consumers made use of QR codes versus the 12% of UK consumers that used them. The data was compiled from smart phone owners that knew what QR codes were and how to use the. SKOPOS believes that the popularity of the codes in Germany may be the result of the actions of the country’s various businesses.