Munzee Celebrates 1 Million Captures by Adding NFC Technology to Their Geolocation Platform

Munzee, a geolocation platform featuring gamification elements, has achieved 1 million captures worldwide in just a little over 12 months. Utilizing smartphones, players are rewarded for finding hidden items in traditional scavenger hunt style gameplay, at their favorite business building customer loyalty or at a large-scale event.
To celebrate, Munzee has added new gameplay to the platform utilizing Near Field Communication (NFC), a wireless communication technology. Traditionally, Munzee utilizes QR codes to validate the finding of a hidden object. NFC tags now offer a completely new dynamic to the platform by using a thin sticker that can be captured by holding your phone in close proximity to the NFC tag. While QR codes will still be the dominant technology used, NFC tags will allow for more creative hides in the environment, attached to a restaurant menu or behind a movie poster.
NFC is a hot item with mobile payment platforms and Munzee is excited to adapt NFC technology to their style of gamification. Instead of tapping your phone against a cash register to give someone money, Munzee will reward a player for gaining points and leveling up by tapping their phone against an NFC style munzee.