Why You Should Use QR Codes (Really)

There is no more put-down technology than the QR code. The red-headed stepchild of web marketers, the QR code is an easy go-to punchline, like this Tumblr filled with people scanning QR codes. But if we can look beyond the jokes, QR codes serve a very specific purpose that little other tech can do: it builds easy connections and intersections between the physical world and the virtual world we carry around in our pocket.