RFID: Music to your brand’s ears?

This weekend, one of the most successful outfits on the festival circuit, Splendour In The Grass, will be debuting the use of RFID wristbands for their punters. Intellitix, a Canadian-based company is responsible for their creation, having already deployed them successfully at major sporting, technology and music events across the world.  And they may present a brand new social opportunity for brands that fans actually want to engage in.