QR codes disappoint Westland Peppers in the Netherlands

The low response that they achieved from their barcode campaign for consumers let them down. Fresh produce companies have been rapidly implementing campaigns where they use QR codes on their marketing and directly on their product packages and stickers, to encourage consumers to learn more about where their food comes from, how it can be used, stored, and prepared, and why it is a part of a nutritious diet. However, while other companies have enjoyed positive results, Westland Peppers does not consider themselves among them.