Local Marketers Weigh-In on QR Codes

Remember when those odd-looking, square symbols started popping up everywhere on ads, products and signs? QR (quick response) codes hit the digital marketing world a few years back as the next big way to engage consumers. Just whip out your smartphone, marketers told us, scan the code, and you’re on your way to a “mobile experience.” Or not. Many in the tech world are now singing QR codes’ swan song, while some statistics show increasing usage.