Trackwell solution puts QR codes on the menu

Certification of origin is one of the key factors within the seafood industry and it is important for the safety assurance and quality to be able to trace a specific product to its origin. QR codes have been used in the food industry to add details of the product, but Trackwell has launched a solution where it is also possible to use this technique for traceability purposes and for quality control. An Icelandic start-up company Icelandic Fish Export,which is the first customer to use the traceability solution, supplies fresh Atlantic cod and other species caught by longliners from the Vestfjords. The fish is sold directly to top-quality restaurants in Reykjavik and in the UK.