Italian zoo visitors walk on the wilder side with iBeacon network

Visitors to Zoom Torino Biopark in Cumiana, Italy will be able to unlock information and rewards on their smartphones thanks to a network of Bluetooth Low Energy beacons that send location-based messages to their devices. “The 160,000 sq meter park now offers a full edutainment experience with Zoom Torino’s new iBeacon-enabled mobile application,” platform provider LabWerk explains.