Earlier this month, we discovered that if you leave an airplane boarding pass lying around, someone could pick it up and run its bar code through a scanner to discover information hidden away that wasn’t printed on the actual ticket. To test that discovery out, most people went to a free online bar code scanner from Inlite Research, a company that specializes in making bar codes. The company’s VP of marketing, Michael Salzman, was surprised by the traffic bump he got as a result of the boarding pass incident, and more surprised by what people were scanning.
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