Hong Kong jeweler Chow Tai Fook taps RFID to gain customer insights

The Hong Kong-listed jeweler Chow Tai Fook has adopted RFID technology to capture data on customers’ preference and shopping behaviors during the sales process in its stores to help create an engaging shopping experience for customers. The technology is also used in the logistics and stocktaking processes, enabling faster and convenient stocktaking as well as efficient logistics management for the jeweler.