Zebra Technologies Adopts Digimarc Barcode to Boost Front-of-Store Efficiency for Retailers

Digimarc Corporation announced that Zebra Technologies Corporation has enabled its MP6000 multi-plane bioptic imager to detect Digimarc Barcodes, driving faster retail checkout. Digimarc Barcodes, part of the Digimarc Discover platform, are not visible to consumers and can be incorporated into virtually any form of media, including product packaging, without taking space compared with traditional UPC barcodes or QR codes.

By deploying the Digimarc Embedded Software Development Kit (SDK), Zebra's MP6000 bioptic imager allows retailers to scan Digimarc Barcodes on product packaging as well as traditional paper-based 1D barcodes and 2D mobile coupons on shoppers' smartphones. The fully integrated solution can significantly reduce checkout time by increasing the average number of items scanned per minute, helping to improve operating margins, customer satisfaction and cashier productivity for retailers.

Zebra's MP6000 is the latest product release from a major retail hardware OEM that can read Digimarc Barcodes on product packaging, deli labels, cash register receipts and similar retail and grocery applications