Avery Dennison Enables Omnichannel Success With RFID Technology at NRF 2017

Avery Dennison Retail Branding and Information Solutions (RBIS) and RFID solutions will attend the 2017 National Retail Federation’s (NRF) Annual Convention and EXPO. The company will host an Exhibitor Insights discussion with performance brands lululemon and adidas on how RFID is a key enabler in omnichannel success and will showcase its latest innovations in RFID solutions, Janela Smart Product Solutions, designer partnerships, and its printer products series.

Through its RFID innovations, Avery Dennison is enabling the connection between the physical and digital worlds, connecting products with the internet of things to improve consumer omnichannel experience.

“The entire shopping experience is strongly impacted by product availability,” said Francisco Melo, vice president and general manager, Global RFID, Avery Dennison. “As the physical and digital worlds continue to merge, consumers expect a seamless experience across all channels. RFID not only improves inventory accuracy and visibility, it also enables item-level consumer engagement to transform the retail experience and build a consistent engagement platform both online and offline.”