Barbadillo and Thinfilm partner on NFC tags for Spain’s top wine

Thin Film Electronics, an NFC mobile marketing and smart product company, has partnered with leading Spanish winemaker, Barbadillo, to launch a consumer-focused marketing campaign using Thinfilm’s SpeedTap tags and CNECT brand analytics SaaS platform. This national campaign includes 126,000 NFC-enabled ‘smart’ bottles of Castillo de San Diego and is believed to be the largest global deployment of NFC to date within the wine and spirits industry. The connected bottles are being sold through 15 major supermarket chains and superstores, including El Corte Inglés, Carrefour, Hipercor, Alcampo, and Eroski.