New RFID reader makes equine identification oh so easy

An ambitious fundraising project is under way in Iceland to raise $40,000 to bring a pocket-sized, smart-phone compatible RFID animal tag reader to the market. Icelandic startup Anitar has launched a Kickstarter crowd funding project to fund the first production run of its sleek, easy to use, pocket-sized RFID (Radio-frequency identification) tag reader. The concept grew from Larusson’s own experience of catching someone else’s horse by mistake. The owner of the horse was not amused.