Partners Launch Industry’s Complete Solution for ‘Smart’ NFC Hang Tags

Thin Film Electronics ASA has forged a partnership with Charming Trim & Packaging, Inc., a provider of trim and packaging solutions to the garment industry. Through the collaboration, Thinfilm’s NFC SpeedTap and OpenSense technologies will be incorporated in Charming’s apparel hang tags, empowering brands to engage directly with shoppers and customers through the simple tap of a smartphone. Full integration with Thinfilm’s CNECT Brand Analytics SaaS platform enables streamlined tag configuration, campaign creation and management, and analytics reporting.