NFC tags on skincare cartons offer a win-win

A company with a philosophy of “blending modern science with traditional wisdom,” according to its CEO Lukasz Rychlicki, 100-plus-year-old, family-owned skincare company Alba1913 of Suchy Las, Poland, has added electronic Near Field Communication tags to its product cartons. Alba1913 approached NFC supplier Talkin’ Things in early 2015 to explore how the technology could be used both for its own, as well as its customers’ benefit. “Our idea was to understand where, how often, and by how many users products are scanned,” says Rychlicki. “In addition, we envisioned the opportunity to set expiry date alerts and for our customers to access additional content through our mobile app.”