RFID Technology Could Help Shape the Future of Retail

RFID technologies are branching out to use cases beyond inventory control, thanks in part to the proliferation of active RFID systems. A bit more complex than passive RFID, active systems use battery-powered tags that constantly broadcast their own signal to accurately track the real-time location of assets.Through active systems, retailers are beginning to see how RFID can directly benefit their bottom line in unexpected ways. Here are a few new use cases in which RFID technology can be deployed as a resource to cut through the sensory overload of busy shopping malls and improve the shopper experience.