NXP's Smart Market Demonstrates RFID for Shopping Experience

Several brands and retailers, as well as technology solution providers, joined forces with NXP Semiconductors in demonstrating what the technology company calls a "smart market," at this year's Consumer Electronics Show (CES), held in Las Vegas. The simulated market leveraged NXP's Near Field Communication (NFC)- and RFID-based products to demonstrate how technology can make product inventory more accurate, and shopping more interesting and efficient for consumers. The smart market showed how store access and payments can be accomplished via wearables or smartphones, and also demonstrated electronic shelf labels and intelligent refrigerators that can serve as vending machines.