"Similar to how we build restaurants where people live and work, we want to have a presence in all of the places our customers spend time digitally," said Curt Garner, chief technology officer at Chipotle. "Chipotle Rewards is another access point for consumers; a way for guests to engage with our promise of real ingredients prepared fresh daily and a way for us to say thank you for joining our mission of cultivating a better world."
Chipotle is one of the most mentioned brands on Venmo, a payment app for splitting and sharing payments with Venmo friends in the app's social feed. For a chance to receive anywhere between $1 and $500, consumers submit the phone number associated with their Venmo account at ChipotleRewardMe.com.
Within 24 hours, recipients of the payouts will be alerted of the payment in the Venmo app with a payment note from Chipotle along with a custom Chipotle pepper emoji, which is the first of its kind in the restaurant industry on the platform.
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