Bannister Lake Provides On-Air QR Code Functionality to Canada's 'Today's Shopping Choice'

Bannister Lake has added QR codes to "Today's Shopping Choice" on-air graphic presentation, creating new purchase possibilities for viewers. Bannister Lake has a long-standing relationship with the popular home shopping broadcaster, having created and implemented software solutions that are integral to the channel's production workflow.

Bannister Lake's established BL XPF Generator solution automatically pulls all the visual assets associated with the featured products that are scheduled during a specific TSC segment and in turn generates a Ross XPression graphic sequence that can be taken to air instantly. By adding QR codes to the asset mix through Bannister Lake software, TSC can drive additional sales while providing audiences with supplementary product information.

TSC viewers scan the QR code with their smartphones and are taken to a corresponding webpage to learn more about the product and make the purchase. This provides an additional path to purchase and is welcomed by tech-savvy viewers.

Bannister Lake has previously worked with TSC developing and implementing BL Macros, a custom solution that allows operators to call up special supporting graphics as required. These graphics include countdown timers, items sold, items remaining, and available sizes.