Under Armour: RFID Is a 'Must Have'

Radio frequency identification is essential technology for Under Armour moving forward. That was the message Kathleen Joyce, Under Armour's lead for global inventory control, delivered during a panel discussion sponsored by Nedap Retail at the National Retail Federation (NRF)'s Big Show (see The View from NRF's Big Show 2020 and RFID at NRF's Big Show 2020). "We don't really see this as a 'nice to have'," Joyce stated during the panel discussion. "It's really a 'must have' to get you to the next level. We know it's coming, and we are on board."