Iris Nova installs Avery Dennison’s RFID system

Avery Dennison has deployed its RFID technology at The Drug Store, a self-service retail experience in New York City owned and operated by Iris Nova, the company behind the Dirty Lemon line of premium functional beverages. The Avery Dennison label gives each product a unique digital identity – customers can scan the label, gain product information such as nutritional values or date of manufacture and pay for the product via SMS at their convenience – even after they have left the store.