Cellr Invests in NFC RFID Platform to Combat Wine Counterfeiting

Australian startup Cellr is developing a technology to combat the counterfeiting of wines and prevent fraud regarding intellectual property.

The product will use a blockchain system embedded in the bottle cap, which will allow buyers to verify the authenticity of the products they buy via cell phone. Cellr's innovation is built into the cork, allowing buyers to use their phone to confirm a wine's origin, verify its producer, and receive promotional and brand messages.