EVRYTHNG and EM MICROELECTRONIC Partner to Help Consumer Goods Brands Achieve End-to-End Traceability

EVRYTHNG announced it has partnered with EM MICROELECTRONIC, the ultra-low-power semiconductor company of the Swatch Group and an RFID industry pioneer for more than 30 years.

Together, the two companies are helping global brands achieve end-to-end product traceability through the supply chain from the sourcing of raw materials to post-purchase recycling or recommerce.

For the first time, brands can use one on-product tag to address all possible applications through the life cycle of a product. The EVRYTHNG – EM MICROELECTRONIC collaboration combines the power of the EVRYTHNG Product Cloud with EM’s em|echo-V dual-frequency tags and GS1 Digital Link.

The EM em|echo-V tags marry RFID technology for manufacturing and supply chain applications with NFC technology for consumer scanning via a mobile phone.  Combining these innovative technologies with the GS1 Digital Link standard means products can be digitally activated at mass scale.