Puma North America Boosts Sales with RFID

Puma North America (NA) is rolling out radio frequency identification (RFID) technology at 135 stores throughout the continent following a three-store pilot.

The solution has provided a 2 percent increase in sales, the company reports, based on improved inventory accuracy. The system consists of Nedap Retail's iD Cloud software platform, as well as UHF RFID tags, readers and printers at each store.

The system provides analytics such as smart refill suggestions, based on the data related to RFID readers, and it enables omnichannel sales due to visible and accurate inventory data at all stores. Puma has indicated to Nedap that it achieved a return on its investment within six months. In the long term, the company plans to extend the RFID system for use in loss prevention.

Puma first met with Nedap to build an automated solution for its North American stores in May 2021.