Tapwow Announces Strategic Partnership with Identiv to Deliver Smart Packaging and IoT Solutions

Tapwow, a provider of cloud-based IoT software solutions, announced a new strategic partnership with Identiv, a global leader in digital security and identification in the Internet of Things (IoT), to offer a set of comprehensive IoT solutions for smart packaging, including customer engagement, authentication, product diversion and traceability.

Tapwow’s DIRX2 smart packaging and connected products platform will now enable Identiv to accelerate their tag management, content delivery and analytics solutions. With support for NFC, QR codes and sensors in the same platform, brands will now have the choice of which technology is best for their individual applications. DIRX2 allows customers to batch and re-batch tags by product, region, SKU, or other criteria and change content even after tags or markers are already in market.

Demand for IoT solutions is expected to scale exponentially in the coming years. This connected platform includes serialized IDs for every product and has a digital customer audit trail. The brand engagement and protection capabilities deliver trust and authenticity via transparency in supply chains and enable better decision-making through item-level data sourced from Identiv and the market’s embedded IoT products across all prominent industries.

As part of the strategic partnership, Tapwow will be the technical solutions provider for Identiv and will work with customers to deliver pre-built, semi-custom and custom experiences for consumer engagement, authentication, traceability and reuse/recycle.  With various solutions across many verticals, Tapwow and Identiv will be the perfect combination for brands, partners, packagers and creative agencies to deliver smart solutions to their customers.